SMART Internationalization and NCORE Business Management launching co-operation for the Swedish-Finnish Education and Innovation markets

August 13, 2019 by Juha Merinen

Sweden represents very strong market opportunities for Finnish EdTech companies

Sweden continues to represent a very strong potential for Finnish companies looking at international growth. Sweden being a strong economy has the demand for new innovative technology, products and services. For Finnish EdTech companies Sweden has what it takes to make it big; broad range of distributors, resellers and customers.

Typically, Finnish companies entering Swedish markets appreciate experienced partners and innovation-friendly environment. For Swedish companies, Finland is an equally interesting and growing market and also in strong demand for innovation and technology driven services and products.

Focus on Education and Innovative sectors

Education and Innovation sectors in both countries are facing significant changes, which creates new opportunities. In order to capture these opportunities both Finnish and Swedish companies will need support from networks of market professionals, experienced local partners and organizations. Our role is to facilitate the systematic market entry in order to enable successful and sustainable international business growth.

Launch of partnership collaboration 

SMART Internationalization® and NCore® AB Business Development are now launching  partnership and collaboration program to support Finnish and Swedish companies and organizations looking for successful business opportunities. The collaboration aims to support our Finnish and Swedish  customers  to successfully enter the respective markets and establish strong bridgehead for continued expansion .

Our mission is to be trusted advisors to connect reliable Finnish and Swedish business partners. We help to find market opportunities, build internationalization strategies and support companies in making business to happen.

Our role is to supplement firms’ organization with the combined experience of our local business development experience, competence and facilitate international growth.” We have experienced a strong demand for companies to enter the Swedish and Finnish market”, says Carl-Daniel Norenberg, Founder and CEO of NCore Ab.

” We have run several successful joint projects and I am now very pleased to announce our joint offering and collaboration”, Juha Merinen, Founder and CEO of SMART Internationalization® continues.

About NCore Business Development ® and SMART Internationalization®

NCore AB Business Development ® is an agency specialising in supporting international business entering the Swedish market. NCore AB ® mission is to facilitate market entry and Time-To-Sales and create strong and sustainable business growth.

The agency, located in the City of Stockholm, is run by Carl-Daniel Norenberg, Business Development Professional with long experience of connecting international business, technologies and innovation. NCore AB Business Development ®, specialises in finding  local partners and grow the business abroad and supports local exposure in form of local representation services and local trade fair assistance.

SMART Internationalization® is run by Juha Merinen who is an experienced executive and international sales strategist with close to 30 years hands-on experience in competence development, advancement and management of international business development and expansion operations in a range of sectors including ICT, Education, Healthcare and Software. SMART Internationalization® helps internationalizing companies to build strategic sales and organizational competencies for sustainable business growth and expansion.

Juha Merinen is also the Member of the Board of Directors at Worlddidac Association, the global trade association for the educational resources industry and at the Federation of Finnish Enteprises in the City of Vantaa. In addition, Juha acts as Board Advisor to the Board of Directors at the EdTech Finland Association.

For more information, please contact Carl-Daniel Norenberg (ncore@norenberg.seand Juha Merinen (




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