SMART Internationalization® and THE BOAT are bringing up the business opportunities in Brazil – especially for Finnish EdTech companies

December 4, 2016 by Juha Merinen

Over the last few years, Brazil has been one of the emerging economies that have attracted most attention from overseas investors especially for exporting companies that considered it to be a key market for international expansion. Now it is time to promote the Finnish EdTech companies in their efforts to enter the Brazilian educational business sector.

Unique opportunity for Finnish EdTech companies to enter into Brazilian market

SMART Internationalization® and THE BOAT have launched a cooperative partnership to drive a unique program
to support Finnish and Brazilian companies and organizations looking for successful business opportunities in international markets. The program aims to enhance practical business co-operation between Finnish and Brazilian counterparties to promote productive collaborations and new business opportunities. The parties will focus especially on the Finnish EdTech companies looking to grow internationally.

Our joint mission is to be trusted advisors to connect reliable Finnish and Brazilian business partners in long-term business cooperation. Our work starts from seeking market opportunities, planning strategies and helping with the concrete way of businesses to start their business in Brazil. We strengthen our customers´ organisational readiness in international level, and highlight the competencies in developing measurable, scalable and sustainable growth and competitiveness.

Through our partnership we provide specific experience based sales intelligence and business consulting, training, coaching and Brazilian business strategy advisory services, which allow our clients to have an access in the market information: customers, reliable partners, business environment and culture, industry and efficient marketing channels (local and digital).

About THE BOAT and SMART Internationalization®

THE BOAT ( is an innovative, multilingual Finnish-Brazilian agency located in Brazil,
with a focus on international trading and collaboration run by Lotta Riekki. This agency offers great opportunities
for companies and organizations to expand internationally, reach new global markets and find potential business partners. THE BOAT specializes in promoting trade affairs between Scandinavian countries and Latin America. Company´s strength is its deep cultural knowledge and understanding how to make business in Brazil.

SMART Internationalization® ( is run by Juha Merinen who is an experienced executive and international sales strategist with close to 30 years hands-on experience in competence development, advancement and management of international business development and expansion operations in a range of sectors including ICT, Education and Software. SMART Internationalization® helps internationalizing companies
to build strategic sales and organizational competencies for sustainable business growth and expansion.

For more information, please contact Lotta Riekki ( and Juha Merinen (

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